Designer and producer specialized in the development of online mobile games, apps and interactive products. 10 years experience working for world class international entertainment companies and exciting start ups.


– User experience design (UX)
– Interactive design
– App / game economy design
– Running user test sessions
– Project management
– Game as a service design
– Tutorial funnel / onboarding
– Usability for mobile devices
– Statistical analysis
– Product design
– Online product management
– Story writing
– Setting up teams
– Creative direction
– Excellent communication skills
– Photoshop, Illustrator, WordPress
– Basic video editing
– Solidworks 3D modelling

Work History

Spil Games – Lead Designer & Producer – 10/2016 – Current

    Designing and leading the production of a yet to be announced free to play casual mobile and online game. Managing it from first concept right to commercial launch and operation of the game as a service online.
    Projects: – To be announced, mobile
    Responsibilities: – Game & UX design, team management

Ubisoft Abu Dhabi – Lead Game Designer – 11/2015 – 10/2016

    Leading a team of 7 designers developing a free to play casual game based on the world leading international TV show brand, NCIS.
    Projects: – NCIS Hidden Crimes, mobile
    Responsibilities: – Game & UX design, team management

Dublin Institute of Technology – Assistant Lecturer – Digital Product design & Entrepreneurship 04/2015 – 06/2015

    I wrote and taught a module called Digital Product Design & Entrepreneurship to post graduate students.
    The goal was to teach them how to design, prototype and test new apps for mobile and then prepare and pitch a business presentation based on the app.
    Lecture Topics: – App design, user testing, prototyping tools, business & marketing strategy, financial planning, outsourcing, presentation techniques.
    Responsibilities: –Preparing the course material, lecturing and mentoring during workshop sessions, assessment and grading of final projects

Pulse Animation & Games Campus – Guest Lecturer – Production Management 04/2015 – 08/2015

    I lectured a mix of undergraduate and post graduate students on games production management and acted as mentor to ensure the students delivered their projects efficiently.
    Lecture Topics: – Production techniques, tools for project management, scheduling effectively, resource management, financial planning.
    Responsibilities: –Preparing the course material, lecturing and mentoring

Sugra Games – Game Designer, Producer, Founder 03/2013 – Present

    Designed free to play and paid, action, strategy and puzzle games for mobile.
    Projects: – Danger Mine, Toy Rescue Story, Susume Tactics, Swan Song
    Responsibilities: –Game & UX design, directed development and art, wrote the business plan to secure 6 figure investment, recruited team, managed company operations and finances, managed online product, negotiated and secured publishing deals.

Megazebra Social Games – Game Designer, Producer – 06/2011 – 03/2013

    Designed free to play social and casual games for the Facebook platform.
    Project: – Suburbia
    Responsibilities: –Game & UX design, co-wrote the story script, managed the project & team, tracked online performance and directed team to reach retention and monetization goals, optimized the onboarding design.

Jolt Online Games – Game Designer – 10/2009 – 04/2011

    Designed free to play online social games for web browser and Facebook platform.
    Projects: – Legends of Zork, Playboy Party.
    Responsibilities: –Games & UX design, free to play economies, managed project & team.

Breakout Interactive – Product Designer, Founder – 01/2008 – 01/2014

    Designed patented interactive toy / game combinations, blending real play with digital play experiences. Clients included included Hasbro, Ubisoft, Thrustmaster.
    Projects: – Digi-Figures Transformers, Digi-figures Buzz Lightyear, Digi-Figures Rabbids, Thingscanner 3D scanner.
    Responsibilities: –Designed new electronic toys and game experiences, built 3D models, hired electronics contractors, sourced rapid prototype parts, final assembly and finishing of all prototypes, secured six figure sales, investment and grants over 6 years, secured patents and negotiated license deals, b2b marketing and promotion, small company operations.

Lego Company – Toy Designer – 05/2005 – 10/2007

    Designed Lego toy sets for retail worldwide.
    Projects: – Mindstorms (robots), various models for Creator & Play-themes brands including cars, space vehicles, concept vehicles.
    Responsibilities: –Design for stable building and fun, research reference material, design for age targets, design to cost targets.


1.1 BSc Honours Product Design – Dublin Institute of Technology 2003 – 2007

    Engineering, design theory, 3D modelling, design for manufacture, business, marketing.

CPD Post Graduate Diploma New Business Development – Dublin Institute of Technology 2007 – 2008

    Operations, sales, marketing, administration, investment strategy, finance management.


    2014 – Suburbia, a game I designed and managed for MegaZebra reached 2 million monthly active users.
    2008 – Winner of the Docklands Innovation Park Awards, for best business plan (€10,000 prize fund)
    2008 – All Ireland Young Entrepreneur, Shell Livewire (2nd place)
    2007 – First commercial product for Lego was listed in top 20 Toys R’ Us holiday list
    2007 – Won Best Project in final year Product Design Degree for Thesis project, Dublin Institute of Technology
    2007 – Student of the Year, School of Manufacturing and Design Engineering, Bolton Street DIT